What is a Dofollow link
Dofollow links are commonly normal links. That is, by default all links are dofollow. If we see them in HTML code, a dofollow link has this structure: <a href=" http://www.tupaginaweb.com "> your website </a> The fact of putting a natural link to another site means that you are telling Google Bots to follow this link because it is as if you were recommending visiting that page. But at the same time, this type of link transfers part of the authority of your website to the website that the link points to. To give you an idea, it is as if you were giving a positive vote towards the web you link, since it is assumed that if you mention it it is because it should have some valuable content and that is why it is worth visiting. This fact makes the linked website increase its Authority (for being recommended) and yours slightly decrease the famous Link-Juice. In SEO this transfer concept is called Link-Juice , to understand it more graphically, the guys from Quondos ex