SEO factors on page
Qualification
The title is the most relevant on-page SEO factor on the page. It is essential that you have it well optimized and that you place your most important keyword in it. It should be 70 characters maximum, but stay a bit below to make sure it doesn't get cut off, and above all, try to make it as attractive as possible.
The title of the page is what will later be shown on the results page in blue, so it plays a decisive role in getting people to click on your result instead of another.
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