SEO factors that will be important during 2020
Keywords in headlines : Despite what is believed, apparently the keywords in the headlines are no longer so important for web positioning, since Google has commented that it only uses the titles to better understand the content of the text and thus offer it in the search results, so it might be more relevant to include the keyword in the header.
Links with context: Google has implemented new features to count the nofollow, that is, the value of an attribute in HTML code that allows search engines to ignore external links. This aspect could decide the positioning of certain links.
Content quality: Google will continue to prioritize the information it offers, as one of its objectives is to get the best answers to the questions that users ask in the search engine. This feature will influence the search engine results page or SERPs for its acronym in English (Search Engine Results Page).
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